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News adopts new width

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News adopts new width

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Regular readers of the Brownfield News may notice a change in the current issue.

Beginning with today’s copy, the News will be slimmer in hand, as our Lamesa-based printer, South Plains Printing, will begin utilizing a 23-inch web, as opposed to the wider 25-inch web used for more than a decade.

The smaller paper size has been used for several years by the Avalanche Journal, as well as community papers around the area, state, and nation.

Publisher Brian Brisendine explained that the smaller paper size is a sign of the times.

“Newsprint is purchased by the ton and comes to the press on big rolls,” Brisendine said. “The narrower size makes each roll weigh less, while maintaining the length, allowing for the same number of papers to be printed. Paper is one of the greatest expenses newspapers incur and we have watched those prices rise dramatically in recent years.”

This is not the first decrease in size newspaper readers have witnessed over the years. Prior to the most recent 25-inch web, the press utilized 27-inch paper.

“If you go way back, you’ll find newspapers printed on 30-inch web,”Brisendine said. “Folks in this business call those ‘saddle blankets.’ But the size of the paper is the only thing that will change. We will continue to do our best to cover the great people of Brownfield and Terry County.”