Brownfield’s horsepower will rise significantly Saturday as thousands of mot orcycles will converge southeast of the city for the sixth annual 4B Wild West Bike Rally.
The rally -- quickly becoming one of the largest in the area -- will again be held inside the confines of West Texas Adventures, formerly Brownfield Country Club.
More than 6,000 people attended the event last year and organizers say they expect even more at the 2014 version of the growing rally.
“I think we could see as many as 10,000 people coming in for this year’s rally,” said Steve Trevino, founder of the rally. “We hear from people all year long looking forward to this rally.”
As attendance at the rally has grown through the years, so has the roster of talent and entertainment.
Featured at this year’s rally is 80’s hair band Warrant, famous for the rock ballad “Cherry Pie.”
The band will take the stage around 10 p.m. Friday night.
Other performers scheduled to entertain the crowd on Friday include Geneva and Big Casino.
Saturday won’t be short of big name entertainers either, Trevino said.
Internationally known comedian and actor Paul Rodriguez will take the stage at 7 p.m. Saturday, followed by rock group L.A. Guns at 8 p.m.
The headlining act, Drowning Pool, will play at 10 p.m. Saturday.
Other musicians on the bill include Departure Plan, Early Morning Rain, Black Dutch Sioux and Creed Fisher.
“There is some rock and some country,” Trevino said. “I think we’ve put together some music and talent that everyone can enjoy.”
A wrestling event is scheduled for 3 p.m. Saturday and a mechanical bull riding contest will be ongoing throughout the event with finals scheduled for Saturday evening.
Following tradition, a string of bikes will make it’s way through the city Saturday afternoon, when more than 1,000 motorcycles are expected to participate in the Ride to Remember Cancer Ride, beginning in Lubbock and culminating at the Rally site.
Leading the parade of bikes will be riders from Bacon’s Speed Shop, winner of Discovery Channel’s Biker Build Off.
Trevino said cameras from the Discovery Channel will be present to film the biker parade.
Familiar faces from another reality show, Full Throttle Saloon, also will be on hand at the rally.
The rally also will feature biker games and more than 100 merchandise and food vendors.
In addition to motorcycles, dozens of campers set up for the weekend. Several were already positioned Tuesday.
Admittance is limited to adults, 18 years or older and requires a $35 per person donation at the gate.
Wrapping up the rally will be a church service under the large tent inside the site Sunday morning, led by the Christian Fellowship Riders.
Trevino hatched the idea to host a rally to benefit Terry County cancer patients after learning of his mother’s diagnosis with breast cancer.
Promotion of the rally this year is partially funded by $2,000 from the Hotel/Motel Tax revenue approved by the oversight committee at its last meeting.
The funds are to be used to advertise events which will support tourism and put “heads in beds” in local hotels and motels.
Trevino said more than 100 local hotel beds have been reserved in anticipation of the event.
In years past, the rally has attracted local bikers, but also some from as far away as Arizona, Georgia and Tennessee. Several attend from the Metroplex, according to Trevino.
Entertainment throughout the day also includes contests for the loudest bikes and best burnouts.
A motor roar last year left everyone in attendance holding their ears when all the bikes present revved their engines simultaneously.
Trevino said that last year’s attendees reported all of the Brownfield merchants were good to them.
The local retailers had good reason to, as business was up at several Brownfield locations.
The regional manager for Stripes said business was up significantly throughout the day and Trevino said United Supermarkets and Wal-Mart also reported large increases in traffic and sales Saturday.
“We have had great turnouts every year and everybody has had a good time,” Trevino said. “It’s a lot of work, but we’re already looking forward to an even bigger rally this year.”